Game companies sell consoles at a loss to attract new customers.
"The console gaming business is traditionally a hardware subsidy model. " The gaming business is a profitable and high-growth business for Microsoft," said the Microsoft spokesperson. We sell the consoles at a loss." She was later asked by Microsoft has ever earned profit on the sale of an Xbox console and responded, "no."Ī Microsoft spokesperson has released a statement to The Verge saying that the Xbox division is profitable and is a high-growth business for the company. Wright was asked how much margin Microsoft earns on Xbox consoles and responded by saying, "we don't. Apple court case yesterday revealed that Microsoft has never earned any profit from Xbox hardware sales. Xbox business development vice president Lori Wright as a third-party witness at the Epic Games v. By William D'Angelo, posted on 02 November 2021 / 8,743 Views
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